Do you remember the days when we would talk to our family
and friends around the dinner table about our day, stories, and converse? Today
that once family tradition is slowly dying away with the rise and portability
of electronics. We now have mobile phones and tablets. Due to these devices being
attached to us at the hip no matter what time of day, telemarketers are now
realizing that the landline is not effective as attacking someone’s mobile
device with ads, pitches and offers.
I’m sure many of you
have experienced the classic telemarketing call on your landline at dinnertime
where someone offers you useless junk or an insurance policy that means nothing
to you. However telemarketers are getting smarter by attacking people with
offers via mobile phones. I recently was a victim of answering my phone at the
dinner table thinking it was one of my friends, due to the unknown number that
was calling me. If telemarketers were to ditch the landline marketing where
blocking numbers and digital display are available, then the revenue in the
telemarketing industry should multiply by the ten folds. This strategy is
effective because when telemarketers attack your mobile, they make their messages
more personalized instead of asking to speak to Mr. or Mrs. so and so. There is
also the ability to send video, images and text messages directly to a
smartphone or tablet. This alone allows for a new standard of telemarketing and
creativity for telemarketers and advertisers.
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