As I'm sure you are all aware, NHL playoffs are
coming in close and fans are supporting their teams in any way possible. From
painting their faces, creating their "man-cave" hockey room, posting
signs outside their homes, and let's not forget the clip-on flags on almost
every hockey lover's automobile. The concept of the car flag is very
interesting because it is showing support for a hockey team, but what if this
support could be applied in a marketing sense?
There are thousands of outdoor advertisements that are seen each and
everyday. We see billboards, transit posters, and taxi advertising. This is
where the flag concept comes into play. Instead of just taxis and buses showing
off paid advertisements on the windows and body, a flag can be put on the windows
that advertise a specific brand or promotion. The overall concept is something I
have been thinking about for the past few days and have yet to find examples of
it. Not only can public transportation advertise and use the flags, but
also employees of certain companies can have the option of promoting their
workplace and possibly receive payment if their flag was the cause of a sale.
That is certainly an interesting scenario Josh. I think that idea has a lot of potential for advertisers. Incentives would definitely have to be put into place, but there is a lot of opportunity for creative sales promotion campaigns.
ReplyDeleteSocial media could have a huge role to play in supporting this idea of having flags advertising brands to others in public. Specifically, utiilizing incentives for those brand ambassadors that have the most potential and value to an organization.
Overall, I think the greatest strength advertising flags would have is being eye-catching (would be even further supported by having a car fully designed in the concept of the brand's personality).
Good blog post Josh.