Music & Advertising (The Codependent Couple)

Advertising and music have gone hand in hand for many generations. Advertisements have evolved creatively, as well as the types of music. At one point, music and ads consisted of catchy jingles and self generated genres. As music evolved, and advertising became less limited, music and advertising have become codependent on each other for numerous reasons. The first being music's ability to create a memory where listeners can remember a certain time and place they were when hearing a particular tune. Advertisers are now using mainstream music to stimulate the memory and remind listeners about a particular ad they have seen on television. However if the music selected does not relate to the product or ad campaign, then it will not resonate within the target audience. I remember as a young child hearing the Oscar Myers wiener song, and recently saw an ad for the same product, but the music involved was a remixed version of the song that featured a bit of techno. The second ability that music has is that it creates entertainment, so viewers of television ads may watch the ad, just to hear a particular song that the viewer likes. This helps advertisers break through the clutter of ads and distractions viewers are faced with when watching television.